Project:
Crafting Seamless UX for a Scalable SaaS
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Client
Confidential (3D Modeling & Visualization Studio)
Scope
Brand Identity • UI/UX Design •
Year
2025
Crafted in 3D is a cutting-edge 3D visualization studio specializing in product rendering, digital sculpture, and motion design. The client approached us with a clear mission: create a bold, visually immersive website that showcases the power of 3D storytelling — while keeping performance, interactivity, and minimalism in perfect balance.
We took on the challenge of crafting a sleek digital experience that highlights their work and puts their 3D artistry front and center.
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We leaned into a dark theme with vibrant lighting accents and floating UI elements to reflect the studio’s futuristic aesthetic. Inspired by cinematic lighting and real-time 3D engines, the interface feels like a digital gallery—letting the user dive into each project with minimal distraction.
Typography was clean and geometric, pairing beautifully with the 3D assets. Microinteractions and hover effects were designed to mimic parallax and motion behaviors seen in 3D software environments.
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We collaborated directly with the client’s rendering team to embed interactive 3D elements throughout the site using Lottie, Three.js, and high-res WebGL exports. These real-time models added depth and movement to the design, keeping users engaged while ensuring optimal load times.
Challenge: Heavy 3D assets risking slow performance
Solution: Smart lazy loading, optimized formats (GLB/GLTF), and fallback assets for mobile devices.
Challenge: Balancing clean UX with a visually intense aesthetic
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The new website helped Crafted in 3D redefine their online presence, doubling project inquiries within the first month post-launch. The experience not only impressed visually but also established trust through usability, speed, and design clarity.
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